Now is the time for pet brands to step into the future. You’ve heard all of the buzzwords: 3D Models, Augmented Reality, Virtual Reality, etc. What do these actually mean, how will these affect your business, and how do you get started? Let us be your guide.
What Are 3D Assets?
3D assets are digital models of your products that can be viewed at all angles in real-time, allowing customers to see every detail of the product. Shopify natively supports 3D models and other platforms can support 3D models, albeit with a bit more work. 3D assets and models are typically made by a 3D artist, but these are expensive and are, at best, an artistic rendition of your product.
This is where we’ve changed the game. We use a proprietary technology that takes a high-definition photo-realistic scan of your product and creates a 3D model that can be displayed on your product pages. These 3D scans are much higher quality than artistic renditions and are true to life with real-world detail. These scans result in more consistent quality and are available at scale with competitive pricing and fast turnaround.
Capitalizing on 3D Assets and Augmented Reality
3D assets are quickly becoming the name of the game, as more and more companies adopt this technology giving them an edge over the competition. In fact, Shopify stores see up to a 250% increase in conversion rates when using 3D models on their site. Since this technology allows for a more interactive experience for the end customer, it increases buyer confidence and sales. Adding 3D scans alongside product photos on your product pages lets a customer see the exact details of your product in real-time.
The most powerful benefit of having 3D assets is the Augmented Reality capability, which allows a customer to see your product in their own space before they purchase. The customer would be able to view your product through their phone in front of them, seeing the true size of the item and true details, all through their mobile device. Like 3D assets, Shopify has this built into its platform.
How Can the Pet Industry Benefit?
Beds, furniture, leashes, collars, and even toys, the possibilities are endless. Beds and furniture when viewed through Augmented Reality will let the customer see what the product will look like in their own home before they ever buy. This will increase their trust in the purchase and greatly decrease costly returns from products being too big or too small.
All products will see benefits from 3D models. These allow customers to view all angles and details of the product, down to fabric textures and stitching. Giving the customer a full 360-degree view from the comfort of their own home leaves much less room for customer confusion about product details.
What This Means for You
To sum it all up, having photorealistic 3D models of your products increases conversion rates, increases customer trust, and decreases returns. 3D models can be used standalone on product pages, used to build product videos, or even used with Augmented Reality for a customer to view your product in their own home.
While this can seem overwhelming, we can be your guide. Contact us and set up a call, and we’ll see if 3D assets are right for your business and walk you through all of the steps required. Get a competitive edge today with American Pet Works 3D Asset Creation.