Meet Trevor

Trevor Crotts Product Designer and Pet Industry EXPERT

With a distinguished career spanning over a decade in the pet industry, Trevor has left an indelible mark on the world of pet products. The first to take human sleep science and cross it over to pets. Trevor invented truly orthopedic dog bedding that was scientifically built to help dogs with arthritic pain.

As a Pet Age 40 under 40 winner, 3x Pet Business Industry Recognition Award winner 2X World Branding Award winner for pet products, he has not only elevated brands but has transformed the very landscape of the industry.

A respected product designer, manufacturer, and eCommerce entrepreneur, Trevor's journey began with a passion for pets and a drive to create solutions that enhance their well-being. From his pioneering venture,Trevor has been the driving force behind founding, building, buying, and selling several distinguished pet companies. Each endeavor has been marked by his dedication to excellence, and his unwavering commitment to delivering products that enrich the lives of our four-legged companions.

In his role at American Pet Works and as the vision leader and product developer, Trevor brings an unparalleled wealth of experience to the forefront. His strategic expertise is built upon a foundation of proven success, where countless solution-based products have not only achieved commercial success but have also become integral parts of pets' lives and their owners' hearts.

Trevor's influence extends to thought leadership and industry-shaping. His insights into the intricate balance of product development, branding, and market strategy have been sought by both emerging brands and established players in the pet industry.

His Pet Pro Newsletter is highly regarded in the industry in addition to the American Pet Works Pet Pro blog where you can get lots of fantastic information to advance your brand.

As a sought-after speaker at industry events and a trusted advisor to many, Trevor shares his knowledge generously, illuminating the path for others to navigate the complex and dynamic pet market.

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